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Would you have dared to set sail on the Seven Seas without a compass? Would you have wanted our founding fathers to create our country’s Constitution without its sacred Preamble? And so, I ask you…Would you dare to create a company without a purpose or mission? The birth of every company is predicated on a purpose or mission that has—at some point in time—been visualized by its owner, a passionate business owner who is committed to achieving his/her vision.

A mission statement outlines this vision. It highlights the rationale for the existence of your company and enlightens your stakeholders, customers, and employees with what the company is all about, and what it offers.It is short and precise, and it incorporates all that is necessary to briefly tell your story so that all will know the grounds upon which your company was established. A mission statement encompasses the markets you serve, the benefits your company offers, the work environment that you provide your employees, and the work ethics your company lives by.

As an entrepreneur, you may be feeling quite confident that you are the captain of your ship or the pilot of a business enterprise whose mission it is to succeed.As we all know, success in business is not an easy mission to achieve. Ask any CEO, Warren Buffet, Bill Gates, Michael Dell, or Steve Jobs and they will tell you that one of the key factors in achieving business sales success with products and/or services is the ability to present ideas and concepts in a way that induces, influences, or convinces people to purchase.

Keen business presentation skills are always the order of the day — whether you are reporting to your stakeholders, bidding for contractual work, motivating your sales team, presenting ideas for venture capital, or merely convincing family members.