Blog entries categorized under :
The Power of Word-of-Mouth Marketing
Let’s say you just opened a new café that designs and makes customized cakes, and you take your first order: a cake for a five-year-old child’s birthday party where over 30 parents were invited. The client is extremely impressed with your work, and all the guests loved the cake! In fact, several of the guests asked for the name of the bakery that designed and made the cake. Within a short period of time, the number of cake requests doubled, and then tripled, and your café was gaining notoriety—all this without any major marketing strategies to date!
Hitting Your Customer’s “Sweet Spot” with Your USP!
Competition existed long before strategy. As we trace the evolution of strategy, we find that the founding principle is still in play today: Strategy is about achieving the competitive advantage! If there were no competition, there would be no need for strategy. Gaining a sustainable edge over your competitors, as efficiently as possible, is the #1 priority on any businessperson’s “to-do list.”
Strategy is a deliberate search…a search for a plan of action that will develop a company’s competitive advantage and compound it. The difference between you and your competitors is the basis of your competitive advantage. The objective of your competitive advantage strategy is to enlarge the scope of your advantage, and that happens only at someone else’s expense.
