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The following are tips 13 – 21 of the 21 Sure-fire Business Building Tips for a Breakout 2011…

13.  Profile your competitors: A competitive analysis lists your leading competitors.  It summarizes their products and services, promotional strategies, distribution methods, strengths and weaknesses, locations, offerings, prices, and branding.  A competitive analysis also outlines

In Part #1, we discussed the first two of the 21 Sure-fire Business Building Tips…  Today, in Part #2, we are going to introduce you to Business Building Tips 3 -12!

3.  Incorporate integrated marketing communications: A management concept that is designed to make all aspects of

You have nurtured your idea, created a business plan, and secured financing. Now for the make-it or break-it question: How do you continue to development your business in 2011?

Building a better “mousetrap” doesn’t guarantee that the world will beat a path to your door. And, contrary to the inspiring message in the movie, “Field of Dreams,” there are no assurances that, “If you build it, they will come.” Increasing demand for your products/services and growing your business is realized by the creation and implementation of well-defined strategies.

“Brand Your Efforts!” We’ve seen that call to action in every strategic action plan, so it must play a significant role in the optimization of your business product or services. “Branding” refers to the process of separating one’s company product or services from another firm’s based on its specific identifying marks, symbols, or characteristics.

Brand Association refers to the degree to which a particular brand is associated with the general product category. Often a consumer will ask for a product by the specific brand name rather than the general name—for example, a person wanting facial tissue may ask for Kleenex. When this happens, the consumer is making a brand association. Brand association is a powerful draw for consumers since it offers them familiarity with the product or service!

The only way to continually grow your demand for your products/services is to differentiate yourself in a novel way.

The key elements for becoming your customer’s/client’s Go-to-Guy are based on traditional values: superior quality of product, high caliber of customer service, and competitive pricing.However, in addition to these traditional values, it is also necessary to stretch yourself beyond them and to establish yourself as an indispensable resource. This means that you express to your customer a sincere intent on becoming part of his team. You do this by providing the customer with the expertise and assistance that he cannot get anywhere else, and by communicating to him a “can do” spirit. This “can do” spirit builds a strong and lasting relationship that produces better results for your customer.