Blog entries categorized under :

The most important thing in sales and marketing is to attract and retain your most profitable business customers. In order to accomplish this feat, you must devise and implement a customer strategy that builds, fosters, nurtures, and extends relationships with your customers.  Your company profits only when the earnings from retained customers exceed the costs to acquire and to service customers over time.

Competition is a natural and integral part of doing business. How successful you become at competing depends on how you position your business relative to your competitors.

Differentiating your business means defining your company in relationship to the competition. It means that you understand and are able to communicate your point or points of difference and why you’re better, or different, than your competitors. It means continuously making improvements to sustain a leadership position.

If you want to differentiate your business, you need to look