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In many ways, the rules of the game of business are similar to the once popular quiz show of the 50′s, the $64,000 Question. The rules are simple, in that, the host (the buyer) of the quiz show (the marketplace) asks the contestant (the supplier) a series of questions (objections). The contestant/supplier must successfully answer the first question/objection before they can try to answer the next question/ objection and so on, until they progress to the final question. The successful answer to the final question entitles the contestant/supplier to receive from the host/buyer a prize/order of $64,000.
There are many types of business advisers—financial, legal, insurance, special projects, etc. —who can offer expertise in solving specific problems that inevitably face every business owner or budding entrepreneur.
Employing specialty advisers on an individual basis has value when the business owner has accurately determined what the specific problem is. However, many business owners struggle with the process of determining just exactly what that problem is!