Business Talk Podcast

Episode #02 of the Business Talk Podcast Series – It’s not Stalking! Use Competitive Intelligence to Gain Market Advantage

Author: Terry H. Hill

In this episode, we talk about the importance of Competitive Intelligence.

In order to survive in the current competitive world, it is crucial to profile the competition so that you know what they are doing, why they are doing it, how they are doing it, and when they are doing it.

Episode #01 of the Business Talk Podcast Series – So as Not to Lose Your Way… Develop Your Mission Statement First

Author: Terry H. Hill

In this episode, we talk about importance of creating written Mission Statement.

Knowing your mission not only helps you to make comparisons with your existing competitors to determine how your company is differentiating from your competitors, but it also helps to monitor your company’s progress based on its overall strategy.

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