If negative comments about your business appear online, there are a few things you can do to reduce the potential damage. For blogs, contact the person who wrote the post and ask him/her to remove it. Individual bloggers often are willing to remove posts to avoid the possibility of negative publicity. You may want to hire a firm that specializes in repairing a company's image online.
Examples: Reputation Defender (www.reputationdefender.com) and Reputation Hawk (www.reputationhawk.com). They will use techniques that make it more likely people will see positive information about your company first when they go online. These techniques may include buying domain names that are similar to yours and promoting positive things about your business on social-networking sites, such as Linkedin and Facebook.
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